Chery Alghanim proudly took part in the Derasti Exhibition, an annual event where Kuwait’s ambitious youth explore higher education options and prepare for their next phase in life. More than just a vehicle brand, Chery is committed to supporting the future generation in ways that go beyond mobility. As part of our activation, we introduced an initiative to help students who register through Derasti to obtain their driving licenses—a crucial step in gaining independence and entering adulthood. By facilitating this important milestone, Chery aims to empower students as they move forward in life with confidence and freedom. Our booth also featured the Tiggo 8 Pro Max – Sport Edition, a standout SUV that captured attention with its bold aesthetics and advanced features. It served as an exciting symbol of what lies ahead for many of these young students as they dream of success and progress. We were also honored by the presence of the Minister of Education, who toured the exhibition and highlighted the importance of initiatives like Derasti in shaping Kuwait’s future. Adding a playful and futuristic touch to our display was the robotic “Chery Pet”, a crowd favorite that entertained visitors with its fun tricks and interactive movements. Whether sitting, spinning, or engaging with students, it created memorable moments throughout the event. Chery’s involvement in Derasti reflects our belief in supporting and empowering youth—not only by providing innovative mobility solutions but by taking part in meaningful community initiatives that help them stand on their feet and move toward their goals.